BIKE ENTHUSIAST MS DHONI ANNOUNCES THE 1ST EDITION OF THE BIKE FESTIVAL OF INDIA

BFI will be a unique platform for biking enthusiasts to come together, to be a part of this first-of-its-kind biking adventure in India. While adventure is an integral part of BFI, the most unique feature is that it accentuates the importance of safe biking. South East Asia’s leading biking festival will bring together over 120 biking communities from across the nation to participate in a series of events as part of the festival whose finale will be held in October this year at the mecca of biking – The Buddh International Circuit.

MS Dhoni, aside from being one of India’s most prolific cricketers, is also a passionate biker and hence has chosen to grace the occasion with his presence. When he’s not knocking the ball out of the park, Dhoni is known to hit the road with one of his many bikes. His love of biking is celebrated as much as his batting prowess.

Talking about the Bike Festival of India, MS Dhoni said, “Biking for me is a passion, which is why I am excited to be part of this initiative that not only is an adventure in its form but also promotes safe biking. BFI will be an annual platform for the biking community to meet, interact and share adventures together. Meeting with the presidents of various biking communities from all over India has been enlightening and I look forward to joining them sometime on the track.”

The event marks the coming together of Rhiti Sports, India’s leading sports management firm and Event Capital, a division of the Laqshya Media Group. The event will be  bringing together the community and promoting safe biking.

Talking about the upcoming festival, Arun Pandey, Chairman and Managing Director of Rhiti Sports, said, “We are excited to be joining forces with Event Capital for the biggest bike festival to ever happen in South East Asia. There is a sizable community of biking enthusiasts in this country and it is important to create an event for them to meet, exchange ideas and have a great time. We have been associated with biking in various ventures. Our Superbike team – Mahi Racing Team India finished at Numero Uno in 2013 and we are looking at keeping this momentum going.

The Bike Festival of India will start off with a cross country bike ride in the first quarter of 2014, mapping each and every state in the country. This will be at least a month long and is expected to put India in the Guinness Book of World Records. This will be followed by a racing championship at the Buddh International Circuit in March. Thereafter the Bike Festival of India will also host a Dirt Bike Championship and a Rally Championship.  The festival will feature a series of competitions such as stunt riding, wheelies, burnouts, stoppies and group rides. In addition, there will also be several off track competitions such as weight lifting, arm wrestling, bench press, push ups and food festivals. Exhibitions of various bikes and bike accessories will also be a significant part of the festival.