For too long, India’s fitness industry has spoken the language of fashion and beauty. For too long, it has helped develop bodies that are JUST good to look at. For too long, ‘fit’ Indians have simply been posing. It’s time they started playing.
Inspired by MSD, who has ushered in a new era of the super fit Indian cricketers – a breed that can compete with the traditionally stronger overseas athletes – SportsFit intends to develop bodies that perform as good as they look. Our measure for fitness is functional regime rather than plain aesthetics.